Emotionally-intelligent brand strategy
Little Bat
Read the room, not just the spreadsheet.
We think that a little friction is what makes life more interesting and meaningful, that lived experience is a real metric, and that technology works best when it complements intuition.
We help our clients absorb the rapidly changing world around us, but also to evolve, adapt, and grow their business alongside it.
What We Do
Foundational brand strategy
Brand identity
Creative strategy
Editorial & content strategy
Insights strategy
Quant & qual research
Data analytics
Thought leadership
Workshop facilitation
Experience
At Little Bat we’ve worn a lot of hats. Our hybrid approach blends our editorial roots with the cultural fluency, market experience and academic rigor that’s compounded over the last 10+ years.
We’re made up of a global network of strategists, creatives and analysts that come together to build, grow and rebuild brands of all sizes, categories and need states.
Trusted Clients & Partners
Meet Little Bat
Nice to meet you, I’m Beth. I’m based in Los Angeles, but I’ve been lucky enough to call London, Dublin, NYC, SF and SLC home and to work with clients based in the US, UK and EU.
Little Bat Strategy* was born from a decade+ of experience in traditional corporations, advertising agencies, strategic consultancies, but also in magazines and newsrooms.
Our philosophy is fundamentally guided by the things that make us human - the subtleties, the gut feelings, the need for stories to organize our feelings and beliefs - but critically, also by the implicit understanding that brand strategy should accomplish tangible business goals. We’re not anti-tech, that would be insane, but we believe human context makes it even more powerful.
We are living through an incredibly volatile time, and we don’t anticipate it getting any less complicated any time soon. Against this backdrop it’s understandable that we’re searching for control. But, we’re at risk of over-correcting at the expense of what makes real people connect.
We want to help our clients build strong, resonant foundations that can adapt and grow in relevant, meaningful, sustainable ways.
Welcome!
*Little Bat is named after Charlie. The best bat dog to ever do it. He changed us all for the better simply by existing.
“It takes an act of will to live in the world… really trying to see it, look at it, trying to make connections. You have to keep stripping yourself down, examining everything you see.”
— Joan Didion